Provided technical consultation and development services
We approached ASDA and worked with their IT department in Leeds to scope out their first Mobile App. ASDA settled on the Price Guarantee campaign as the focus of the app which we designed, developed and delivered.
In the early days of app development a lot of organsations did not understand either the future of mobile or what its capabilties were. We approached and educated ASDA about what was possible in mobile and the idea of developing their first Mobile app. After considerable consultation and brainstorming we scoped out the ASDA Price Gurantee application and received a commission to build it.
Constrained by legacy web systems we developed an application interface wrapping the functionality of the ASDA price guarantee web site working closely with their Israeli developers. We also integrated the ASDA store locator and search using APIs from local providers.
The ASDA app reached over 100,000 users in weeks extending the ASDA price campaign to mobile users. The app is still extremely popular and still used by many users years later.
April 12, 2018
Business, Mobile, Mobile Development, Strategy